International Student Marketing
Helping New Zealand schools connect with international families
New Zealand schools have a remarkable story to tell. We offer a safe, welcoming environment. Outstanding natural surroundings. A genuinely inclusive approach to learning.
The difficulty is telling that story in a way that lands clearly for families and agents on the other side of the world in a different language, shaped by a different education culture.
That is where I come in.
Two very different markets
Primary and intermediate schools
Primary and intermediate schools typically welcome families who come to New Zealand as an extended stay, often for a year or less. The whole family relocates together. The decision is emotional and logistical at once: parents want to feel confident about safety, community, and the quality of their child's experience.
Other school children come as a group with teachers and caregivers, then stay with local families to experience the New Zealand way of life.
Secondary schools & colleges
Secondary schools and colleges work with more independent young people, often placed with host families through agent networks.
Agents are the gatekeepers, they decide which schools to recommend, and they will not seriously engage a school without professional, credible materials in the right language.
Both audiences need to trust you before they will choose you.
A unique advantage for the German market
Germany sends more students to New Zealand high schools than any other European country. In 2023, 1,417 German students were enrolled in New Zealand high schools around ten percent of all international students. The entire pipeline flows through agents, and Education New Zealand has a dedicated team actively supporting this market.
I am a New Zealand-based designer born and raised in Germany, with creative roots at the University of Fine Arts in Berlin. I have spent over 20 years working between German and New Zealand business and education cultures. I understand what German families need to see, what questions German agents ask, and what builds trust in that market.
German families are often perfectly capable of reading English. But when it comes to a major decision like sending a fifteen-year-old to the other side of the world for a year, they want to read it in German. It is not about language ability. It is about trust. A German-language prospectus signals that a school has made an effort to meet them where they are.
That level of understanding is not something a translation service can provide.
What I create for international student promotion
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Website
A dedicated international section that speaks directly to prospective families and agents, with content and tone calibrated for overseas audiences.
The website is multilingual, so every visitor can understand the content offered.
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Photography
Authentic images of students, environment and community. International families are making a significant decision.
Real photography, showing the real experience of being at your school, builds the trust that stock images never can.
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Prospectus and brochures
Print materials for agent meetings, education expos and direct family enquiries.
Designed to represent your school with the professionalism that international audiences expect.
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German-language materials
Prospectus content, brochures and web copy prepared for German-speaking markets, structured and toned for the way German parents and agents make decisions.
Not a translation. A genuinely different document.
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Agent conference materials
Display materials, folders and event collateral for international education conferences and agent meetings. Starting with branded tables cloths and finishing off with promotional give-aways.
Schools I have worked with
I have supported international student programmes across schools in Auckland and beyond, creating websites, photography, prospectuses and brochures that work for both local families and international audiences.
Schools supported include Somerville Intermediate, Howick Intermediate, Farm Cove Intermediate, St Heliers School, Maraetai Beach School and Pigeon Mountain School.
Each project is built around the real culture and community of the school, not a generic international student template.
Let's talk about your international programme
Whether you are building an international section from scratch, updating existing materials, or preparing for an agent conference, it starts with a conversation.
I work with schools across New Zealand. Being based in Auckland and available for travel means I can visit your school, meet your team, and photograph your environment wherever you are.