Ecovolution

Ecovolution is a group of five established German companies bringing proven energy-efficient retrofit technology to the New Zealand housing market. Their combined expertise spans windows and doors, insulation, ventilation, heating, and envelope sealing, a complete solution for healthier, more sustainable homes.

They came to me because entering a new market with five strong-willed companies behind you is a communication challenge as much as a technical one. Working alongside a consultant and the German New Zealand Chamber of Commerce, and supported by the German Federal Ministry for Economic Affairs and Climate Action, the task was to find a common language and visual identity that was solution-oriented rather than company-focused. Five brands, one voice.

The work began with the logo and visual identity, then expanded into the website, infographics, conference photography, and collateral. The site was built with separate pathways for architects and designers, builders and developers, and homeowners, each audience needing to understand the offering in their own terms.

Two and a half years on, I'm still working with Ecovolution as they navigate a challenging market entry and continue to refine how they present themselves. The work keeps evolving because the strategy keeps evolving.